I've led complete customer journey design from initial product discovery through post-transaction experiences throughout my career with organisations including Suncorp, Aussie, Vanguard Finance and Goldman Sachs. I have hands-on marketplace building experience understanding of the full user lifecycle, from acquisition to retention. I excel at maintaining seamless experiences across all touchpoints while balancing complex business requirements.

I consistently engage in user testing and feedback sessions, having conducted extensive research across multiple industries. My approach is grounded in continuous discovery rather than assumptions, regularly collaborating with UX teams and developers to validate design decisions through real user insights.

I run workshops with stakeholders and present to senior leaders so that outcomes are clear and aligned. At Suncorp, the Executive General Manager described the homepage redesign as a showcase of talent and value - I aim for that level of clarity and impact in every engagement.

I deliver strong UX within constraints: multi-brand portfolios, regulated sectors, and legacy technology. I focus on the best possible experience within real-world frameworks rather than ideal-world assumptions.

I have experience mentoring and assisting stakeholders and fellow designers with best practices and appropriate standards, while ensuring individual components contribute to cohesive overall experiences. My cross-industry background helps me see the bigger picture while providing tactical guidance on specific journey segments.

Using Figma, I develop detailed or minimal prototypes for user testing across diverse range of stakeholder and end users. I work closely with research teams to gather feedback and iterate rapidly, ensuring designs improve measurable user outcomes.

I prototype in code—HTML, CSS, JavaScript—when it helps explore ideas, validate flows, or hand off to development. Whether it's a quick "vibe" prototype to test a concept or a production-ready front end, I use design-to-code to reduce ambiguity and ship faster.

I've built and maintained design systems across multiple organisations, ensuring brand consistency and quality standards. My experience spans highly regulated environments where consistency and compliance are critical, making me skilled at conducting thorough design reviews and maintaining high implementation standards.

I maintain detailed design specifications and guidelines, having worked in enterprise environments where clear documentation is essential for consistent implementation across large development teams.

My background spans startups to enterprise organisations, requiring constant collaboration with product managers, developers, and business stakeholders. I translate business objectives into user-centered solutions while ensuring technical feasibility and customer needs alignment.