Notable positions include:
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Lendi Group - Aussie Home Loans
Senior Product / UX / UI Designer
Working on the aussie.com.au website, New Purchase Portal, Customer Information Form, Aussie Homes (Buyers Agents).
Projects:
New Purchase Portal
User-centric platform with personalised tools and tailored content to simplify and enhance the home-buying journey.
Homes Buyers Agents
Designing buyers agent platform and tools for gathering requirements, finding and presenting properties back to customers.
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Loan Market (Part of the Ray White Group)
Product / UX / UI Designer
UX designer for the “new” Funding, Loan Structure and Serviceability Calculators for "MyCRM" a broker management CRM.
Projects:
MyCRM Calculators
Funding, Loan Structure and Serviceability Calculators for broker management CRM.
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Suncorp
Senior UX Designer
Delivered best-in-class designs and experiences within a complex multi-brand environment (Banking, Insurance, Superannuation—AAMI, GIO, Apia, Bingle, Shannon's and more) and restrictive frameworks and technology.
Projects:
Suncorp homepage redesign
Stakeholder workshops, user interviews, UX and UI design, reviews and user testing to help customers achieve actions as quickly and accurately as possible. Received strong feedback from the Executive General Manager, Customer, Digital & Partners: the redesign was called "a real showcase of the talent we have in CDP, and the value that you bring to the whole of Suncorp."
Quick transfer (mobile)
Conceived and pitched "Quick transfer" for the mobile banking app—allowing customers to set up a transfer between accounts and complete with PIN for a faster, clearer flow.
Suncorp Marketplace app – Finance pillar
Designed the design foundations for the finance pillar; created the majority of the banking UX for the new app and handed over to Outware for UI finish and build.
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Victorian Chamber of Commerce and Industry
Senior Digital Web Producer
Managing websites, analysing customer segments, and designing personalised experiences to elevate future platforms.
Projects:
Member experience strategy
Deep analysis and strategy for a modernised, intuitive digital experience serving over 15,000 members.
The Victorian Chamber's existing website was outdated and overwhelming, filled with thousands of articles, reports, and guides but lacking an intuitive structure.
Members struggled to find relevant content, new visitors faced friction when joining, and there was no personalized experience tailored to different business types and sizes.
The site needed a smarter, more strategic approach to support over 15,000 members, customers, and clients with consulting, training, and business advice.
As Senior User Experience Designer and Digital Web Producer, I conducted a deep analysis of the site:
- I reviewed existing technology, content management system, previous web specifications, and business goals.
- I researched customer behavior, met stakeholders, and identified pain points.
- I mapped out an ideal user journey to ensure personalised engagement for returning visitors and easy access for newcomers.
Recommendations for Improvement
To address these challenges, I developed a strategy that prioritised:
- Personalisation: Implementing tailored content based on demographics, business type, and engagement history.
- Structured User Journey: Designing a digital sales funnel—Awareness, Evaluation, Purchase, Nurture—to guide visitors seamlessly.
- Smart Content Delivery: Tracking user interactions to recognise returning visitors and dynamically adapting content recommendations.
- Effortless Membership Growth: Simplifying the onboarding process with pre-configured and customisable experiences.
- Multi-Channel Content Strategy: Expanding beyond articles to include video, audio, print campaigns, radio, TV advertising, and social media.
Implementation & Results
- Personalised Member Profiles: Built a system that learns user behavior, delivering relevant content upon each visit.
- Automated Sales Funnel Navigation: Ensured the site intelligently moves visitors through Awareness, Evaluation, Purchase, and Nurture stages.
- Onboarding Optimisation: Created a guided setup for new members, reducing onboarding friction and enhancing engagement.
- Dynamic Content Ecosystem: Shifted focus toward multi-format content, integrating richer media to enhance accessibility and engagement.
The result?
A modernized, intuitive, and adaptive digital experience that serves members efficiently, improves retention, and streamlines the process of attracting new businesses. The Chamber’s website is now a strategic tool—built not just to inform, but to convert, engage, and evolve with its users.
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Telstra
Senior UX Designer
Chief Technology Office and Innovation—designing and prototyping proof-of-concept products.
Projects:
Proof-of-concept products
Designing and prototyping groundbreaking proof-of-concept products for the CTO and Innovation team.
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CPA Australia
Lead UX Designer and Front-end Developer
Joined a 9-month programme (previously unresolved for 6 years) to improve UX for workshops, conferences, seminars and professional training. Led UX/UI and front-end within a team of 30 (PM, tech leads, BAs, developers, testers).
Projects:
Online booking system
Replaced a 7-page registration flow with a single dashboard for multiple registrations and one modal checkout. Process: workshops with BAs and stakeholders, lo-fi to hi-fi wireframes, HTML/CSS/jQuery prototypes, then handover to .Net. Achieved strong stakeholder and executive feedback.
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Metricon Homes
UX Designer and Front-end Developer
Contract to fully redesign UX and UI, deliver front-end development and CMS templates, and improve SEO for metricon.com.au.
Projects:
Metricon website
Full UX and UI redesign, front-end build and SEO; daily traffic increased from 4,000 to 8,000.
Newland, Warralily, Mandalay
Design and UI development for newland.com.au, warralily.com.au, mandalay.com.au and related sites.
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Vanguard
UX/UI Designer and Front-end Developer
Website redesign with a strong emphasis on SEO and usability. Delivered a working prototype and integrated with an external CMS; conceptualised best practices to serve three distinct client types with regular news and articles.
Projects:
Vanguard website redesign
Design, usability and experience design, and front-end development (HTML, CSS, jQuery, Ajax) for a content-rich, easy-to-navigate site—improving on all elements of the previous site.