User Experience Design
Working with business stakeholders and analysts (or independently) I help to establish web application requirements and goals, taking into consideration existing business infrastructure, capabilities and emerging technologies.
By creating UI architecture to define structure, interaction models, visual design specs and wireframes to define key concepts and functionality , I gain validation and approval with stakeholders, then progress to developing interactive proof of concepts that can then be tested with potential customers in market experiments.
Seeing a design in action is the best way to gain business support or investment, as required I also create hi-fidelity mock-ups, user interface designs and interactive HTML prototypes, or at any stage hand these over to dedicated specialists.
The above image is a User Flow Diagram I prepared for an insurance project, outlining the steps for the customer to achieve their goals with the new process.