My design / work philosophy

A successful website needs present your business professionally,  so when creating my websites I follow a few simple rules


A website is a reflection of your image

Not only is it a reflection of my clients business its a reflection of my work.

Attention to detail

Attention to detail makes the difference between a good and a great website.

Fit for purpose

Make sure the design suits the client, don’t add unnecessary functionality just because looks cool, make sure it serves a purpose, if it’s useful, work it in.

Intuitive design

Keep it simple – Deliver designs to help the viewer get what they want with out thinking to much.

Not everyone wants the same look and feel

Although I’ve refined my style over the years to clean, professional and modern design my favourite projects are always the ones that get me out of my design niche and challenged to be creative with new and different styles.

See a general schedule and how I make a website here.